A good name for the business

I am spending a great deal of time at the moment thinking about a new business I want to start up. I know what the main part of this is and am itching to get going. It has been going around my mind for quite a time now. Lately though I have been trying to trap it on paper. This is always an important step. Whatever is in my head looks kinda different when I try to organise it.

For the last couple of days I have been tussling with a very big problem that must be overcome before I can move on. The business needs a name. Now if it was a purely offline business this would be fairly simple. However, it’s major part is going to be online. This means that I need a suitable domain name. This is turning out to be an enormous obstacle. It seems that anything that seems to be ideal is already taken. So I am exploring the not so ideal (and the downright stupid!). It needs to be a dot com ending as far as I am concerned because if people try to commit to memory they will try dot com before anything else and I don’t want my traffic going to others. Also there is the question on whether to hyphenate or not to hyphenate. Again – people are likely to forget the hyphens.

The English language has so many words which mean almost the same as one another that you’d think there would be plenty of alternatives. What I find though is that the word(s) I want cannot be substituted.

The rest of the business planning seems to be falling quite neatly into place. There are so many segments to be thought out in order to produce some sort of cohesive whole. I believe it is important to have everything in place in order to start the business. If I don’t know what I am doing and where I am headed there is no way that my clients/customers will.

It is absolutely essential to have plans in place before the start and then it is just a case of following through and filling out all the areas. On the other hand, the planning should not be so detailed that it prevents progress. You have to get going before perfection is reached because that would be never.