Baby Boomers

There must be as many reasons for joining a Network Marketing company as there are people. This business model can be all things to all people. It is so flexible that it can be implemented in just the way that people want.

I was thinking about this while considering the needs of the Baby Boomers. Of course, this term covers quite an age range with people who were born between 1946 and 1964. This is often now divided in two. The first batch now finishing at 1957. This means that it encompasses all the over 60s. Within this group I keep coming across two main themes:

1. Lack of sufficient pension provision. In this case the retirees are staring into a life of poverty. In general it is also near on impossible to get even a small job in order to have a better income. This is a great worry for many.

2. Loneliness and lack of focused activity. When people have attended a place of work they have been used to having others around. Maybe they aren’t great friends but they are acquaintances with whom to have a conversation. This friendly contact is cut off abruptly when work stops. Work is also useful in that it occupies body and mind for a set number of hours. This also ends suddenly. Life becomes an arid desert.

The segment of Baby Boomers approaching retirement begins to realise that this is what is also likely to be their fate.

Many of these people would be happy running their own businesses. However, setting up in business can be quite stressful and also often requires a financial investment which is not available.

This is where I find that my Network Marketing business is so good. It basically means that a business can be started from home for an extremely low investment and has no recurring charges for autoship and the like. It also fulfils the needs of the Baby Boomer generation:

1. It generates an income in several ways. You can earn retail profit, bonuses for volume and residual income. For some this will provide a supplement to a pension. For others it will be a whole new and growing income which will continue into the years ahead.

2. The business provides a day to day activity with purpose. It also brings us people to communicate with and indeed to find friends among.

Perhaps you would like to know more about Network Marketing, in which case click over to: Business Ideas for Over 50s - Network Marketing

If you would like to discuss anything with me go to my contact form

Jean Taylor